
Our Approach
We’re increasing representation and shifting culture through authentic storytelling—ensuring AAPIs are seen and see themselves as central to the American story in classrooms, on screens, and in everyday life.
TAAF does this by:
Building confidence and pride in AAPI identity, and establishing a cultural narrative that resonates nationally.
Developing talent pipelines that support AAPI decision-makers and creatives, so that our stories can be seen and shared for generations to come.
Advocating for the teaching of AAPI history in K-12 schools, and expanding access to high-quality resources training opportunities for students and teachers.
Uplifting AAPI visibility and representation, breaking down barriers across media, corporate boardrooms, professional sports, and in government.
Projects & Initiatives
Reframing Representation: The Case for More Asian and Asian American Narratives in Hollywood
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Reframing Representation: The Case for More Asian and Asian American Narratives in Hollywood

Horizon of Opportunities: Asian American Studies Programs at Research Universities and Liberal Arts Colleges
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Horizon of Opportunities: Asian American Studies Programs at Research Universities and Liberal Arts Colleges

AANHPI Toolkit: Celebrating Our Heritage, Together
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AANHPI Toolkit: Celebrating Our Heritage, Together
Beyond the Surface: Understanding Mental Health Among Asian American, Native Hawaiian, and Pacific Islander Youth
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Beyond the Surface: Understanding Mental Health Among Asian American, Native Hawaiian, and Pacific Islander Youth

Sundance Institute | The Asian American Foundation Fellowship and Scholarship
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Sundance Institute | The Asian American Foundation Fellowship and Scholarship

The New York Times: A Spotlight on Asian American Culture Today
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The New York Times: A Spotlight on Asian American Culture Today

Lights, Camera, AANHPI!: A Creative Development Directory
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Lights, Camera, AANHPI!: A Creative Development Directory

Red Light, Green Light: Overcoming Roadblocks to Asian American Creative Executive Success in the Entertainment Industry
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Red Light, Green Light: Overcoming Roadblocks to Asian American Creative Executive Success in the Entertainment Industry

TAAF Talk: Expanding Asian American & Pacific Islander Studies in Higher Education
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TAAF Talk: Expanding Asian American & Pacific Islander Studies in Higher Education

Jeremy Lin Foundation Stronger Together Collaborative
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Jeremy Lin Foundation Stronger Together Collaborative
Our partners leading the way in belonging
Grantees

Coalition of Asian Pacifics in Entertainment (CAPE)
Coalition of Asian Pacifics in Entertainment (CAPE)
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For too long, AAPIs have remained supporting acts in media.
40% | 90%
Films exclude AAPIs
In a study of 1,300 films from 2017-2019, 40% and 90% of them excluded Asian American and Pacific Islander characters respectively.
Source: USC Annenberg Inclusion Initiative
Source: USC Annenberg Inclusion Initiative
1 out of 4
News stations
In the top 20 designated media markets, 1 in 4 stations didn't have AAPI news anchors on air.
Source: AAJA
Source: AAJA
8.4%
AAPI studio executives
Within major entertainment studios, only 8.4% of top executives are AAPI.
Source: USC Annenberg Inclusion Initiative
Source: USC Annenberg Inclusion Initiative
Grant Applications
Thank you for your interest in The Asian American Foundation.
At this time, we are not accepting new proposal submissions. Please subscribe to our newsletter to hear about upcoming funding opportunities.


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