In 2021, Walmart and the Walmart Foundation founded the Walmart.org Center for Racial Equity with a $100 million commitment over five years to address the systemic racism and accelerate change. Walmart joined the AAPI Giving Challenge as a founding partner to support projects that drive impact for the AAPI community.
McKinsey's award-winning Connected Leaders Academy is a key launching ground for many decision makers in corporate America. This program was created to address and close the gap in access to leadership programs that historically underrepresented leaders face. In 2021, McKinsey launched their Asian Leaders Academy to address the lack of AAPI representation in the highest tiers of American industry. To date, more than 15,000 + Asian Leaders have enrolled in the Asian Leaders Academy, with ~3,400 Leaders graduating so far. 30+ corporate partners from the AAPI Giving Challenge have participated in the program.
As a Giving Challenge partner, East West Bank is investing in diverse organizations working towards advancing AAPI representation, advocacy, and justice.
As a bank founded to address financial discrimination against Chinese Americans, East West Bank has proven that investing in underserved communities is good for business. In 2021, it was ranked No.1 Performing Bank in its market category, and won Bank Director’s “Best Board'' title in 2022. East West Bank has a decades-long history of supporting non-profits devoted to diversity and anti-discrimination efforts. In 2022, East West Bank announced it would donate upwards of $6 million to nonprofits and initiatives supporting the AAPI movement for inclusion, equality, and justice. In joining the AAPI Giving Challenge, East West Bank took their work even further by supporting LAAUNCH, a non-profit devoted to tracking discrimination-related data to better inform policymaking.
Nepalese-American fashion designer and activist Prabal Gurung collaborated with JCPenney to create iMPOWER, a collection catering to America's diverse working families and JCPenney's all-are-welcome strategy. This May they are launching their first AAPI Heritage Month collection under the Hope & Wonder label, themed "Stronger Together." The collection was designed by AAPIs in their creative coalition and they were also featured in the photoshoot.
Shamina Singh, founder and president of Mastercard’s Center for Inclusive Growth and Maneesh Goyal, founder & partner at SONA & SONA Home, brought together 200+ Desi/South Asian and LGBTQ+ leaders and allies for a celebration of the passage of the Respect for Marriage Act and to uplift LGBTQ+ role models in the South Asian community. The event benefited Desi Rainbow Parents & Allies, a charitable organization that provides a community for Desi/South Asian families with LGBTQ+ members.
TAAF was a proud partner alongside Mastercard’s Center for Inclusive Growth, ADL, McKinsey & Company, Deutsche Bank, and JP Morgan.
To address rising levels of bias against the AAPI community, P&G launched a film and integrated campaign designed to inspire conversation and action around correctly pronouncing AAPI names. As an AAPI Giving Challenge partner, P&G has continued to demonstrate leadership by supporting the launch of a Sesame Street special devoted to addressing anti-AAPI hate, and introducing their first-ever Asian-American character, Ji-Young.
In addition, P&G is supporting local and national organizations that focus on bystander prevention training, AAPI leadership development, supporting AAPI women and girls, and increasing diversity in media and newsrooms.
P&G released The Name, a short film produced by an all-Asian creative team about the importance of learning AAPI names. The film was part of a larger campaign that included actionable tools to create change far beyond AAPI Heritage Month.