To address rising levels of bias against the AAPI community, P&G launched a film and integrated campaign designed to inspire conversation and action around correctly pronouncing AAPI names. As an AAPI Giving Challenge partner, P&G has continued to demonstrate leadership by supporting the launch of a Sesame Street special devoted to addressing anti-AAPI hate, and introducing their first-ever Asian-American character, Ji-Young.
In addition, P&G is supporting local and national organizations that focus on bystander prevention training, AAPI leadership development, supporting AAPI women and girls, and increasing diversity in media and newsrooms.
P&G released The Name, a short film produced by an all-Asian creative team about the importance of learning AAPI names. The film was part of a larger campaign that included actionable tools to create change far beyond AAPI Heritage Month.