Narrative Change
See Us Unite For Change

See Us Unite for Change was a first-of-its-kind global event, hosted by Ken Jeong, to celebrate the Asian American experience.

Through music and comedy performances, short film packages and speakers, “See Us Unite for Change” aimed to inspire and educate viewers about the AAPI community’s impact on the United States and how to support on-the-ground efforts building solidarity against hate.

See Us Unite was a cultural campaign designed to accelerate impact and expand support for the AAPI community through solidarity and education. Our ambition was to amplify voices as we unite to change people’s perception about what it means to be an American. By bringing allies and partners together to use our resources and networks to support the on-the-ground work of community organizers raising awareness, we can build understanding and broaden educational efforts about the Asian American experience.

See Us Unite was created by a coalition of nonprofits led by The Asian American Foundation (TAAF), in collaboration with the Ford Foundation, MacArthur Foundation, The Henry Luce Foundation and the Wallace H. Coulter Foundation in service of solidarity with the AAPI Community. In partnership with the Asian Pacific Fund, See Us Unite will direct support to  Asian Americans Advancing Justice (AAAJ), Stop AAPI Hate, National Asian Pacific Women’s Forum (NAPAWF), The Asian American Education Project (AAEdu), Asian Americans/Pacific Islanders in Philanthropy (AAPIP), the National Council of Asian Pacific Americans (NCAPA), and other AAPI organizations.

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