Together we build greater belonging and prosperity for AAPIs everywhere.
Projects & Updates
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TAAF is dedicated to building a safer, more inclusive future for AAPIs everywhere.
Through our core initiatives of anti-hate, education, narrative change, and unlocking resources, we're mobilizing against hate, cultivating empathy, and reclaiming our narratives.
Unlocking Unprecedented Change
Procter & Gamble
Committed to elevating stories that embrace the AAPI experience

Procter & Gamble brings representative and equitable storytelling to embrace the AAPI experience and bring communities together. As part of their ongoing advocacy for equality and inclusion, they are taking meaningful action to elevate their partners, providing much needed support.

"The Name"
JC Penney
Celebrating diverse voices through collaborative collections, and encouraging their shoppers to purchase and support AAPI-owned businesses

Nepalese-American fashion designer and activist Prabal Gurung collaborated with JCPenney to create iMPOWER, a collection catering to America's diverse working families and JCPenney's all-are-welcome strategy. This May they are launching their first AAPI Heritage Month collection under the Hope & Wonder label, themed "Stronger Together." The collection was designed by AAPIs in their creative coalition and they were also featured in the photoshoot.

Apparel Collaborations
Addressing systemic racism

In 2021, Walmart and the Walmart Foundation founded the Walmart.org Center for Racial Equity with a $100 million commitment over five years to address the systemic racism and accelerate change. Walmart joined the AAPI Giving Challenge as a founding partner to support projects that drive impact for the AAPI community.

Center for Racial Equity
McKinsey & Company
Investing in new AAPI leaders

McKinsey's award-winning Connected Leaders Academy is a key launching ground for many decision makers in corporate America. In 2021, McKinsey launched their Asian Leaders Academy to address the lack of AAPI representation in the highest tiers of American industry. To date, more than 15,000 + Asian Leaders have enrolled in the Asian Leaders Academy, with ~3,400 Leaders graduating so far. 30+ corporate partners from the AAPI Giving Challenge have participated in the program.

McKinsey Asian Leaders Academy
East West Bank
Investing in diverse organizations working towards advancing AAPI representation, advocacy, and justice.

As a Giving Challenge partner, East West Bank is investing in diverse organizations working towards advancing AAPI representation, advocacy, and justice. East West Bank has a decades-long history of supporting non-profits devoted to diversity and anti-discrimination efforts. In 2022, East West Bank announced it would donate upwards of $6 million to nonprofits and initiatives supporting the AAPI movement for inclusion, equality, and justice. In joining the AAPI Giving Challenge, East West Bank took their work even further by supporting LAAUNCH, a non-profit devoted to tracking discrimination-related data to better inform policymaking.

Celebrating the Respect for Marriage Act with the South Asian LGBTQ+ community.

Shamina Singh, founder and president of Mastercard’s Center for Inclusive Growth and Maneesh Goyal, founder & partner at SONA & SONA Home, brought together 200+ Desi/South Asian and LGBTQ+ leaders and allies for a celebration of the passage of the Respect for Marriage Act and to uplift LGBTQ+ role models in the South Asian community.

Mastercard LGBTQ+ Event
Together We Build a groundbreaking movement.
Of funding went directly to 100+ AAPI Orgs
Via Giving Challenge partners in 2021.
Seeded in GoFundMe
For Emergency AAPI Relief Fund.
Trained to teach AAPI studies in the U.S. via TEAACH Act Collaborative + AAEdu.
Direct funding over 5 years
To portfolio strategy.
AAPI Leaders
Convened across sectors.
Community Organizations
Directly supported by Giving Challenge partners.
Corporate Partners
Pledged to support AAPI communities and causes.
Community-based Partners
In National Anti-Hate Network.
Sundance Fellows and Scholars
Supported through Sundance Institute | TAAF Fellowship and Collab Scholarship with Panda Express and MacArthur Foundation.
AAPI House
At the 2023 Sundance Film Festival.
DC, LA, NYC, Park City, SF, and virtually.
1 Muppet
1 AAPI Muppet
Ji-young debuted in 2021.
2022 Year in Review