#TogetherWeBuild
Together we build greater belonging and prosperity for AAPIs everywhere.
Projects & Updates
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TAAF serves the 24 million Asian American and Pacific Islander across the country  in their pursuit of belonging and prosperity.
Through our core pillars of anti-hate, education, narrative change, and resources + representation, we're mobilizing against hate, cultivating belonging through education, and reclaiming our narratives.
Unlocking Unprecedented Change
TAAF
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Procter & Gamble
Committed to elevating stories that embrace the AAPI experience

Procter & Gamble brings representative and equitable storytelling to embrace the AAPI experience and bring communities together. As part of their ongoing advocacy for equality and inclusion, they are taking meaningful action to elevate their partners, providing much needed support.

"The Name"
2022
TAAF
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JC Penney
Celebrating diverse voices through collaborative collections, and encouraging their shoppers to purchase and support AAPI-owned businesses

Nepalese-American fashion designer and activist Prabal Gurung collaborated with JCPenney to create iMPOWER, a collection catering to America's diverse working families and JCPenney's all-are-welcome strategy. This May they are launching their first AAPI Heritage Month collection under the Hope & Wonder label, themed "Stronger Together." The collection was designed by AAPIs in their creative coalition and they were also featured in the photoshoot.

Apparel Collaborations
2023
TAAF
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McKinsey & Company
Investing in new AAPI leaders

McKinsey's award-winning Connected Leaders Academy is a key launching ground for many decision makers in corporate America. In 2021, McKinsey launched their Asian Leaders Academy to address the lack of AAPI representation in the highest tiers of American industry. To date, more than 15,000 + Asian Leaders have enrolled in the Asian Leaders Academy, with ~3,400 Leaders graduating so far. 30+ corporate partners from the AAPI Giving Challenge have participated in the program.

McKinsey Asian Leaders Academy
2021
TAAF
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Mastercard
Supporting AAPI small businesses

As an AAPI Giving Challenge Partner, Mastercard is committed to supporting AAPIs by lifting up AAPI small businesses to advance sustainable change in historically marginalized communities.

2023
TAAF
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KKR
Fostering inclusive work environments and supporting AAPI nonprofits

KKR is committed to supporting AAPI communities by fostering an inclusive work environment, supporting AAPI nonprofits, and sharing resources to benefit the community during COVID and beyond.

2023
TAAF
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Walmart.org
Addressing systemic racism

In 2021, Walmart and the Walmart Foundation founded the Walmart.org Center for Racial Equity with a $100 million commitment over five years to address the systemic racism and accelerate change. Walmart joined the AAPI Giving Challenge as a founding partner to support projects that drive impact for the AAPI community.

Center for Racial Equity
2022
Together We Build a groundbreaking movement.
$65M
Pledged to our five-year Portfolio Strategy
To support the AAPI nonprofit community, offering multi-year and one year grants to over 50+ partners across the country in 2023.
$11M
Distributed in grants and sponsorships
And pledged almost $65M in the next 5 years with our partners.
$320M
Went directly to AAPI organizations
Through AAPI Giving Challenge partners in 2021-2022.
40%
Of the AAPI population covered
By TAAF Anti-Hate National Network in 9 cities.
5,000+
AAPI leaders, philanthropists, cultural influencers, and changemakers
Were convened from every sector.
100+
Community Organizations
Directly supported by Giving Challenge partners.
700+
Nonprofits listed
In TAAF’s award-winning AAPI Nonprofit Database.
45
Leading AAPI nonprofits joined TAAF’s Anti-Hate National Network
To share best practices during bimonthly convenings.
30,000+
Illinois students taught Asian American history
Through the TEAACH Collaborative.
2000+
Attendees visited the first AAPI House
At the 2023 Sundance Film Festival.
$1.8B
In impact delivered to AAPI Giving Challenge partners
Given directly to AAPI communities and causes through direct grants, pro-bono services, leadership development, supplier
diversity in 2021 -2022.
4,700
Attendees in 175 trainings
With partners in New York for bystander intervention, self defense, and more.
2023 Year in Review