#TogetherWeBuild
Together we build greater belonging and prosperity for AAPIs everywhere.
TAAF serves the 24 million Asian American and Pacific Islander across the country  in their pursuit of belonging and prosperity.
Through our core pillars of anti-hate, education, narrative change, and resources + representation, we're mobilizing against hate, cultivating belonging through education, and reclaiming our narratives.
Unlocking Unprecedented Change
TAAF
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Bank of America
Investing in Asian American communities

Bank of America is committed to supporting AAPI communities through cultural heritage programs, community involvement, and creating opportunities for professional development.

2023
TAAF
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McKinsey & Company
Investing in new AAPI leaders

McKinsey's award-winning Connected Leaders Academy is a key launching ground for many decision makers in corporate America. In 2021, McKinsey launched their Asian Leaders Academy to address the lack of AAPI representation in the highest tiers of American industry. To date, more than 15,000 + Asian Leaders have enrolled in the Asian Leaders Academy, with ~3,400 Leaders graduating so far. 30+ corporate partners from the AAPI Giving Challenge have participated in the program.

McKinsey Asian Leaders Academy
2021
TAAF
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KKR
Fostering inclusive work environments and supporting AAPI nonprofits

KKR is committed to supporting AAPI communities by fostering an inclusive work environment, supporting AAPI nonprofits, and sharing resources to benefit the community during COVID and beyond.

2023
TAAF
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Mastercard
Celebrating the Respect for Marriage Act with the South Asian LGBTQ+ community.

Shamina Singh, founder and president of Mastercard’s Center for Inclusive Growth and Maneesh Goyal, founder & partner at SONA & SONA Home, brought together 200+ Desi/South Asian and LGBTQ+ leaders and allies for a celebration of the passage of the Respect for Marriage Act and to uplift LGBTQ+ role models in the South Asian community.

Mastercard LGBTQ+ Event
2023
TAAF
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East West Bank
Investing in diverse organizations working towards advancing AAPI representation, advocacy, and justice.

As a Giving Challenge partner, East West Bank is investing in diverse organizations working towards advancing AAPI representation, advocacy, and justice. East West Bank has a decades-long history of supporting non-profits devoted to diversity and anti-discrimination efforts. In 2022, East West Bank announced it would donate upwards of $6 million to nonprofits and initiatives supporting the AAPI movement for inclusion, equality, and justice. In joining the AAPI Giving Challenge, East West Bank took their work even further by supporting LAAUNCH, a non-profit devoted to tracking discrimination-related data to better inform policymaking.

STAATUS Index
2022
TAAF
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JC Penney
Celebrating diverse voices through collaborative collections, and encouraging their shoppers to purchase and support AAPI-owned businesses

Nepalese-American fashion designer and activist Prabal Gurung collaborated with JCPenney to create iMPOWER, a collection catering to America's diverse working families and JCPenney's all-are-welcome strategy. This May they are launching their first AAPI Heritage Month collection under the Hope & Wonder label, themed "Stronger Together." The collection was designed by AAPIs in their creative coalition and they were also featured in the photoshoot.

Apparel Collaborations
2023
Together We Build a groundbreaking movement.
$160M
Of funding went directly to 90+ AAPI Orgs
Via Giving Challenge partners in 2023.
$500k
Seeded in GoFundMe
For Emergency AAPI Relief Fund.
40,000+
Illinois Students
taught Asian American history through our support of the TEAACH Act Collaborative in the 2022-2023 school year.
$65M
Direct funding over 5 years
To portfolio strategy.
5,000+
Leaders, philanthropists, cultural influencers, and changemakers
Convened across sectors.
100+
Community Organizations
Directly supported by Giving Challenge partners.
70+
Corporate Partners
Pledged to support AAPI communities and causes.
56+
Community-based Partners
In National Anti-Hate Network.
24
Sundance Fellows and Scholars
Supported through Sundance Institute | TAAF Fellowship and Collab Scholarship with Panda Express and MacArthur Foundation.
First
AAPI House
At the 2023 Sundance Film Festival.
12
Convenings
DC, LA, NYC, Park City, SF, and virtually.
1 Muppet
1 AAPI Muppet
Ji-young debuted in 2021.