Partnerships

Our partners are driving unprecedented change.

We focus our support across three core areas: Corporate Engagement, Philanthropy, and Convenings.

Together, we unlock the power of foundations, corporations, and individuals to supercharge leadership pipelines, invest in nonprofits, and support AAPI businesses. To learn more about how you can work with TAAF, please contact partnerships@taaf.org.
TAAF × Corporate Engagement
Better inclusion and advancement for Asian Americans at work starts here.
Every company has unique needs, goals, and perspectives on how to contribute meaningfully to the AAPI community and support their employees. As partners, we guide them throughout their giving journey and support them in the following ways.
In the workplace
We work with companies to support AAPI employees at every level: from entry levels to top executives. With programming like the TAAF ERG Network (TEN) and our annual AAPI ERG Reception & Summit, we hope to help corporations improve AAPI diversity across the board by creating belonging and visibility at work.
In leadership
Asian Americans account for only 5% of promotions from SVP to the C-Suite. We help companies build a stronger pipeline for AAPI employees to grow into leadership. Through our network of AAPI leaders in a variety of fields, we can provide support and opportunities for professional development along every step of an AAPI employee's career path.
In the community
Beyond work, we invite corporate partners to directly engage community organizations they care about. Through TAAF’s AAPI Giving Challenge, we can collaborate with companies to develop their individual and diverse giving plans. Learn more here.
TAAF × Philanthropy
We’re reimagining the possibilities for AAPI philanthropy with foundations and individuals.
With less than 0.2% of philanthropic giving going to AAPI nonprofits and causes, our community remains underfunded and under-resourced. We are committed to working with foundations, philanthropists, and individuals to change the face of AAPI giving.
Building a new movement
We’re seeing a rise in prominent AAPI philanthropists and leaders who are eager to make a difference in their own communities for the first time. This is philanthropy for AAPIs by AAPIs. We actively welcome these new faces and help them contribute to causes they care about to drive long-term sustainable impact.
Changing the culture
To change the philanthropic culture around AAPI giving, we’re creating and cultivating a community for donors, whether they’re institutional or individual. When we build community, we grow our impact.
Fundraising
We bring our knowledge of the ecosystem of AAPI causes to guide donors in their efforts to support our community. By raising and directing funds to the most pressing issues affecting our communities with our partners and donors, we’re expanding the pool of resources to the causes that need them most.
TAAF × Convenings
We break down barriers when we break bread.
Change doesn’t happen without connection. We need opportunities and a stage to gather leaders across industries to discuss challenges and better solutions. TAAF’s convenings are part of a critical strategy to bring the right people together at the right time to focus on what really matters for the AAPI community.
In-person events
Our high impact convenings unite leaders in philanthropy, corporations, nonprofits, media, and government to cultivate community, inspire action, and celebrate our achievements. In these moments, we chart a path forward—together.
Actionable discussions
When we bring a diverse community of leaders together, we create space and programming to encourage dialogue, such as in our TAAF Talks. It’s more than bringing people together. It’s what they do after with new connections, insights, and renewed purpose.
Thought leadership
We spark important discourse with trailblazing voices in media, policy, philanthropy, and corporations to learn from and teach each other. For the first time, leaders from all sectors hear from each other to align efforts, strategically invest resources, and develop solutions together.
TAAF
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Zoom
Pioneering AAPI support through employee initiatives and philanthropy

Amid rising incidents of hate and violence across the United States against AAPIs in 2020, employees at Zoom formed an employee resource group, Pacific Islanders and Asian Cultures Together (PACT), to vocalize their personal stories and bring their most authentic selves to work. In response, Zoom made a $5 million, 5-year commitment to support the AAPI community by joining the AAPI Giving Challenge.

2024
TAAF
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KKR
Fostering inclusive work environments and supporting AAPI nonprofits

KKR is committed to supporting AAPI communities by fostering an inclusive work environment, supporting AAPI nonprofits, and sharing resources to benefit the community during COVID and beyond. KKR, in partnership with TAAF, has hosted an annual AAPI ERG Networking Reception to convene NYC-based business leaders for an evening of community building, leveraging the power of Employee Resource Groups to build a robust corporate leadership network that can strengthen pipelines for AAPI employees across organizations. In 2020, KKR and its employees established a $50 million relief effort to help communities most affected by the pandemic.

2023
TAAF
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Mastercard
Supporting AAPI small businesses

As an AAPI Giving Challenge Partner, Mastercard is committed to supporting AAPIs by lifting up AAPI small businesses to advance sustainable change in historically marginalized communities. The Mastercard Center for Inclusive Growth is supporting TAAF's new Small Business Initiative focused on promoting AAPI entrepreneurship and business development to foster a more inclusive and equitable economy in NYC. The initiative is guided by our landmark landscape analysis of AAPI small businesses in NYC which highlights the key challenges and needs within the community.

2023
TAAF
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Bank of America
Investing in Asian American communities

Bank of America is committed to supporting AAPI communities through cultural heritage programs, community involvement, and creating opportunities for professional development. In partnership with TAAF, Bank of America committed $3M in grants to provide critical support to underserved AAPI communities, which was redistributed to 13 organizations providing direct services, language access, and capacity building. Bank of America's Asian Advisory Council is made up of senior leaders who work to improve advocacy and create opportunities for career advancement for colleagues of Asian descent across the bank.

2023
TAAF
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Mastercard
Celebrating the Respect for Marriage Act with the South Asian LGBTQ+ community.

Shamina Singh, founder and president of Mastercard’s Center for Inclusive Growth and Maneesh Goyal, founder & partner at SONA & SONA Home, brought together 200+ Desi/South Asian and LGBTQ+ leaders and allies for a celebration of the passage of the Respect for Marriage Act and to uplift LGBTQ+ role models in the South Asian community. The event benefited Desi Rainbow Parents & Allies, a charitable organization that provides a community for Desi/South Asian families with LGBTQ+ members. TAAF was a proud partner alongside Mastercard’s Center for Inclusive Growth, ADL, McKinsey & Company, Deutsche Bank, and JP Morgan. 

Mastercard LGBTQ+ Event
2023
TAAF
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Procter & Gamble
Committed to elevating stories that embrace the AAPI experience

As part of P&G's ongoing advocacy for equality and inclusion, they are taking meaningful action to elevate their partners, providing much needed support. To address rising levels of bias against the AAPI community, P&G launched a film and integrated campaign designed to inspire conversation and action around correctly pronouncing AAPI names. As an AAPI Giving Challenge partner, P&G has continued to demonstrate leadership by supporting the launch of a Sesame Street special devoted to addressing anti-AAPI hate, and introducing their first-ever Asian-American character, Ji-Young.

"The Name"
2022
TAAF
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Walmart.org
Addressing systemic racism

In 2021, Walmart and the Walmart Foundation founded the Walmart.org Center for Racial Equity with a $100 million commitment over five years to address the systemic racism and accelerate change. Walmart joined the AAPI Giving Challenge as a founding partner to support projects that drive impact for the AAPI community.

Center for Racial Equity
2022